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Hi-Chew candy was first released in 1975. It was re-released in the packaging of individually wrapped candies in February 1996. The origins of Hi-Chew began when Taichiro Morinaga sought to create an edible kind of chewing gum which could be swallowed because of the Japanese cultural taboo against taking food out of one's mouth while eating. [1]
Flavorless candy is a Japanese candy designed to have no flavor. [1] Japan has a long-standing history of creating products with unique flavors. [2] Lawson, a large Japanese convenience store chain, tested several tasteless candies. [3] One product that was developed by candy company Kanro and subsequently launched in 2022 was called Aji no
Hi-Chew candies are individually wrapped in logo-stamped foil or plain white wax paper (depending on the localization). Konpeitō: This sugar candy was introduced by the Portuguese in the 16th century, and is a small toffee sphere (5 mm in diameter) with a pimply surface, made from sugar, water, and flour, in a variety of colors.
1. Hi-C Ecto Coolers. This memorable beverage was launched as a cross-promotion with the movie "Ghostbusters" in 1989, when Hi-C rebooted its classic Citrus Cooler as a bright-green drink ...
The story was updated on Sept. 18, 2024. The Japanese maker of a popular fruity candy secured local incentives worth $2.9 million Tuesday to help expand its operations in Mebane, adding 204 more ...
The Japanese candy company Morinaga will increase production of the chewy, fruity candy in Orange County. Maker of HI-CHEW candy is building a second NC plant. Here’s what it plans for Mebane site
The candy quickly became popular among baseball players, a fad started by Japanese baseball player Junichi Tazawa of the Boston Red Sox. Morinaga signed a sponsorship deal with the Red Sox in 2012 and Hi-Chew's popularity spread quickly in the 2010s. Morinaga began reverse imports of American Hi-Chew flavors to Japan in 2023. [10] [11]
Taichiro Morinaga (森永 太一郎, 1865–1937) was a Japanese philanthropist and entrepreneur. In 1899, he founded what would become Morinaga & Co, the first modern candy company in Japan, and the first to mass-produce chocolates in the country.
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