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Under Project 2000, GM would eliminate or relocate dealerships, and also focused on establishing multi-brand locations, selling Buick, Pontiac and GMC vehicles or Cadillac, Hummer and Saab vehicles. The program was controversial with dealers, many who didn't want to close their dealership or sell their franchise rights.
GM Chief Executive Officer Fritz Henderson said the Pontiac brand would be closed by 2010, calling it an "extremely personal decision". In addition to speeding up decisions on Saturn, Saab, and Hummer, GM would be left with four brands—Chevrolet, Buick, GMC, and Cadillac. [43]
Following the 2000s energy crisis, the U.S. automakers failed to produce more fuel-efficient vehicles as opposed to the high-profit sport utility vehicles that were popular in the late 1990s and early 2000s which led to excess inventory and undesirable product. Since the automotive crisis abated, all three American automakers have increased ...
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General Motors Company (GM) [2] is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. [3] The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM.
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The American automobile manufacturer GM has sold a number of trucks and SUVs under its marque GMC, which began being applied in 1912. [1] The vast majority of GMC vehicles are based upon the same platforms as, or simply rebadged from, vehicles sold in the Chevrolet division of GM.
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