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  2. Income tax in Australia - Wikipedia

    en.wikipedia.org/wiki/Income_tax_in_Australia

    From 2015 to 2016, designated "small business entities" with an aggregated annual turnover threshold of less than $2 million were eligible for a lower tax rate of 28.5%. Since 1 July 2016, small business entities with aggregated annual turnover of less than $10 million have had a reduced company tax rate of 27.5%.

  3. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: the quality of the ad, and the maximum bid the advertiser is willing to pay per click ...

  4. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    [2] (called Quality Index), Facebook [3] (called Ad Quality) and Bing [4] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.

  5. Australian Taxation Office - Wikipedia

    en.wikipedia.org/wiki/Australian_Taxation_Office

    In the 2012–13 financial year, the ATO collected revenues totalling $313.082 billion in individual income tax, company income tax, goods and services (GST) tax, excise and others. [ 6 ] Former employee Richard Boyle has alleged that there was a culture within the ATO to increase the use of garnishee notices , which allow the ATO to access ...

  6. Ad text optimization - Wikipedia

    en.wikipedia.org/wiki/Ad_text_optimization

    Higher Quality Scores combined with your CPC bid equals high Ad Rank (Ad Rank = CPC Bid * Quality Score), which result in PPC ads appearing higher up in the Users search results. ATO can play a key role in increasing a PPC ad’s Quality Score, and Google publishes its overview of ATO on its elearning centre, saying that “ad text plays a ...

  7. Business activity statement - Wikipedia

    en.wikipedia.org/wiki/Business_activity_statement

    The business activity statement is a form submitted to the Australian Taxation Office by registered business entities to report their tax obligations, including goods and services tax, pay as you go withholding, pay as you go instalments, fringe benefits tax, wine equalisation tax and luxury car tax. Pay as you go withholding is sometimes known ...

  8. Stage three tax cuts - Wikipedia

    en.wikipedia.org/wiki/Stage_three_tax_cuts

    The stage three tax cuts are a taxation policy overseen by the Australian Government, that came into effect on 1 July 2024.Originally forming the third and last stage of the Turnbull government's personal income tax reforms, stage three was altered in the Morrison government's 2019 budget to include an additional $90 billion of tax cuts.

  9. Income Tax Assessment Act 1936 - Wikipedia

    en.wikipedia.org/wiki/Income_Tax_Assessment_Act_1936

    The Income Tax Assessment Act 1936 (Cth) is an Act of the Parliament of Australia. It is one of the main statutes under which income tax is calculated. The Act is gradually being rewritten into the Income Tax Assessment Act 1997 , and new matters are generally now added to the 1997 Act.