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A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.
Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [1] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2]
While there are several options, the following is a template often used in business analysis. Ideal: The desired state of the process or product. Reality: The current state of the process or product. Consequences: The impacts on the business if the problem is not fixed or improved upon. Proposal: Potential solutions. [8]
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The key elements of a presentation consists of presenter, audience, message, reaction and method to deliver speech for organizational success in an effective manner." [ 3 ] Presentations are widely used in tertiary work settings such as accountants giving a detailed report of a company's financials or an entrepreneur pitching their venture idea ...
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