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The $300 million advertising campaign was designed to challenge Apple's Get a Mac campaign, in which a Microsoft Windows PC is personified as an uninteresting office employee overly concerned with work, by showing everyday people to be PC users, thus breaking the perceived stereotype depicted in the Get a Mac commercials. [4]
Trainer —The commercial starts off traditionally, but PC is doing sit-ups with a trainer in a striped shirt (Robert Loggia), whose fierce coaching style discourages PC. PC suggests the trainer try some "positive reinforcement," but the trainer compliments Mac instead, and PC is offended. This is the first commercial to show the Mac OS X Snow ...
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1]
A sympathetic character is a fictional character in a story whom the writer expects the reader to identify with and care about, [1] if not admire. Protagonists , almost by definition, fit into the category of a sympathetic character; so, however, do many supporting characters and even antagonists .
[5] As early as 1907 he considered calling the second movement of his Nouvelles pièces froides a Suite pour un chien ("Suite for a Dog"). [6] Independent Satie scholar Ornella Volta believed the composer was inspired to dedicate a piece of music to a canine by one of his favorite books, Gargantua and Pantagruel by François Rabelais. [7]
The Indian version of the slogan, Yehi hai right choice, Baby (This is the Right Choice, Baby) in Hinglish, by Pepsi became immensely popular in the 1990s. [1] The TV commercial directed the Mukul Anand, featured singer Remo Fernandes and actress Juhi Chawla, while its sequel saw actor Aamir Khan and Aishwariya Rai, then a model. [2]
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding.A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.
Un Chien Andalou has no plot in the conventional sense of the word. With disjointed chronology, jumping from the initial "once upon a time" to "eight years later" without events or characters changing, it uses dream logic in narrative flow that can be described in terms of the then-popular Freudian free association , presenting a series of ...