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Off-Page SEO: Take a look at your backlink profile to identify quality backlinks and new opportunities for acquiring more. Content Audit: Review your existing content for relevance, quality, and ...
Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.
Lighthouse can audit webpage in desktop version and mobile version. In command mode (cmd in Windows), the developer is able to select the factors that need to be audited and other options by using the command line. Auditing wikipedia.org by this extension
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...
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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.