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Small companies such as PubChase have publicly testified against Facebook's advertising tool, claiming legitimate advertising on Facebook creates fraudulent Facebook "likes". In May 2013, PubChase decided to build up its Facebook following through Facebook's advertising tool, which promises to "connect with more of the people who matter to you".
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Learn what to do when you see inappropriate advertising on AOL and how to protect your computer from spyware or malware. AOL APP. News / Email / Weather / Video. GET.
Facebook customer Global Science Research sold information on over 87 million Facebook users to Cambridge Analytica, a political data analysis firm led by Alexander Nix. [217] While approximately 270,000 people used the app, Facebook's API permitted data collection from their friends without their knowledge. [ 218 ]
By learning from its unsuccessful experience, Facebook has been seeking other ways to monetize its user database through social advertising. Unlike Beacon, the process of commercialization tends to happen in the back-end system thus becoming invisible to the users. [ 23 ]
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