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According to TikTok’s Economic Impact Report, conducted by Oxford Economics, the platform generated $14.7 billion in revenue for small- and medium-sized businesses in the U.S. in 2023. In total ...
"A ton of people are already flocking to other apps, but there is going to be a ton of damage and loss of revenue," Edward Klaris, managing partner at Klaris law, told CBS MoneyWatch.
TikTok's loss could be its rivals' gain if the ... 10% of the time users would have spent on TikTok that goes to YouTube would add $400 million to $750 million in ad revenue to the video platform ...
Whatever its fate, TikTok changed how people consume and post to social media. The TikTokification of American life isn't going anywhere — even if the app disappears. Even if TikTok goes away ...
Authored by Oxford Economics, the commissioned study claims TikTok drove $14.7 billion in revenue in a dozen key sectors in the US economy and contributed $24.2 billion to overall GDP in 2023.
In 2023, the platform supported $24.2 billion in the U.S. GDP, including $15 billion in revenue generated by small businesses through organic reach and TikTok's paid advertising. According to the ...
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ByteDance Ltd-owned TikTok has slashed its worldwide revenue targets for 2022 by at least $2 billion, becoming the latest tech giant hit by a global slump in online spending. TikTok CEO Shou Zi ...