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In 2005, PETsMART rebranded itself PetSmart and embraced a new concept and image which focused on "pet parents" and the trend of humanizing pets. [ 50 ] [ 55 ] [ 56 ] It introduced a major television ad campaign appealing to pet owners who treated their pets as children or considered them family members.
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The companies featured services such as obedience training, dog grooming, and pet vaccinations, and hosted pet adoption events in their stores. [22] Differentiating itself from PetSmart, however, Petco located its stores in different areas, [17] and limited its store size to avoid the warehouse format, [21] among other differentiating factors ...
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PetSmart Charities and PetSmart Charities of Canada are non-profit organizations dedicated to pet adoption and welfare, [4] [5] with focuses on pet hunger, [6] disaster relief, [7] and access to care. [8] In the United States, PetSmart Charities is the largest financial supporter of animal welfare [5] and among the 400 largest philanthropic ...
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