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In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology". [310] The logo has been significantly streamlined over the years. In the first version, [311] the Starbucks siren was topless and had a fully visible double fish tail. [312]
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
For example, Starbucks uses the colours green and white in their logo. Green is a colour that is secure, natural, easygoing and relaxing. White is a colour that symbolizes goodness, purity, and sophistication. The Starbucks logo itself has stood the test of time by evolving with the company in direct relationship to their corporate identity.
According to the team that redesigned the image in 2011, one last-minute decision made all the difference. The history of the Starbucks logo.
The original Starbucks logo was somewhat crudely designed; it had been made from a wood carving, Co.Design reports. So when the image was revamped in 2011, the designers wanted to make the logo ...
Starbucks (SBUX), the world's largest coffee-shop chain, on Wednesday unveiled a new logo that retains its iconic green mermaid but no longer includes the word "coffee." It's meant to reflect the ...
Starbucks has used its image of a double-tailed siren since the early 1970s, but as the company has grown, she has undergone a number of changes.. While many of the alterations simply involved ...
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