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In the United States and Canada, the traditional system is similar to the British system but there are different zero points for children's, men's, and women's shoe sizes. The most common is the customary system where men's shoes are one size longer than the UK equivalent, making a men's 13 in the US the same size as a men's 12 in the UK.
In the US, this is size 2. Men's and women's shoe sizes often use different scales [citation needed], and some systems are measured using a Brannock Device which considers the width and length size values of the feet. The Mondopoint system, introduced in the 1970s by International Standard ISO 2816:1973 "Fundamental characteristics of a system ...
Brannock Device [1] Brannock Device at shoe museum in Zlín, Czechia. The Brannock Device is a measuring instrument invented by Charles F. Brannock for measuring a person's shoe size. Brannock spent two years developing a simple means of measuring the length, width, and arch length of the human foot.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
In the UK, shoe sizes follow a similar method of computation, except that the constant is 23, and it is the same for men and women. For European sizes, the calculation is much easier at 1.5 times the length in centimeters, plus an additional 2 centimeters "for comfort".
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
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