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In 2003, Evan Yurman joined the company, and in 2004 he became the design director of the Men's and Timepiece Collections. In 2009, he launched an exclusive collection of high-end jewellery and began overseeing the company's Wedding Collection, which debuted in 2006. [11] In 2017, Rizzoli published David Yurman Cable, the brand's first book. [7]
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Conversely, the jewellery industry in the early 20th century launched a campaign to popularise wedding rings for men, which caught on, as well as engagement rings for men, which did not, go so far as to create a false history and claim that the practice had medieval roots. By the mid-1940s, 85% of weddings in the U.S. featured a double-ring ...
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