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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
The Independence Day of Indonesia (in Indonesian formally known as Hari Ulang Tahun Kemerdekaan Republik Indonesia shortened "HUT RI", or simply Hari Kemerdekaan, and colloquially referred by the people as Tujuhbelasan, meaning "the Seventeenth") is a national holiday in Indonesia commemorating the anniversary of Indonesia's proclamation of independence on 17 August 1945. [1]