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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [26] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
National Tire and Battery (NTB) is an American brand of auto service centers. It was formerly owned by Sears until it was spun-off in 2003. In 2020, Mavis Tire Supply Co. bought 112 NTB Tire & Service Centers, leaving the parent TBC Corporation with 615 locations under the Tire Kingdom and NTB brands.
In 1998, [8] [9] AutoZone acquired ADAP Inc, who had stores under the ADAP Discount Auto Parts and Auto Palace nameplates respectively, [10] both being auto parts chains in the northeastern United States with 112 stores, [11] [12] TruckPro L.P., a chain with 43 stores in 14 states, and the 560-store Chief Auto Parts Inc., a chain with a ...
In 1902, The Electric Storage Battery Co. formed Willard Storage Battery Co. when they acquired the battery-making assets of a jewelry manufacturer in Cleveland, OH and incorporated them. By 1950 Willard automotive batteries were outselling Exide automotive batteries although The Electric Storage Battery Co. was larger due to diversification. [14]
Carquest Corporation is an American automotive parts distribution network that was sold and currently owned and operated by Advance Auto Parts via independent retailers associated with the network as "Carquest Auto Parts". As of October 4, 2014 Advance operated 5,305 stores, 109 Worldpac branches.
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In December 2019, Transformco sold the DieHard brand to Advance Auto Parts for $200 million. [29] Under this agreement, Sears and Kmart can continue to sell DieHard branded batteries through their stores while Advance Auto Parts has exclusive rights to the DieHard brand in the automotive and vehicular supplies and service industries. [30]
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