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The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
"MBA Rankings: Frequently Asked Questions". Business Week. November 13, 2008. The list. The Harvard Business Review; Journal of Marketing; Operations Research; Information Systems Research; Journal of Finance; American Economic Review; Journal of Accounting Research; Journal of Financial Economics; Management Science; Academy of Management Review
The origins of NPS date to a 2003 Harvard Business Review article by Reichheld titled "The One Number You Need To Grow". [3] Reichheld said he found the "would you recommend" question the best predictor of return business and word of mouth marketing, compared to equivalent questions like "How satisfied are you?", "Does this company deserve your loyalty?", and "Do you intend to return?".
A sovereign credit rating is the credit rating of a sovereign entity, such as a national government. The sovereign credit rating indicates the risk level of the investing environment of a country and is used by investors when looking to invest in particular jurisdictions, and also takes into account political risk.
A credit rating agency (CRA, also called a ratings service) is a company that assigns credit ratings, which rate a debtor's ability to pay back debt by making timely principal and interest payments and the likelihood of default.
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1]
The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death. The Honomichl was a rating system developed by Jack Honomichl [2] [3] that "is" the Fortune 500 list of market research firms ...
The journal was established in 1971 with R. Derek Medford founding editor-in-chief. The journal was associated with research from the Industrial Marketing and Purchasing Group, a European research initiative in the field of industrial marketing. [1] From 1994 to 2016 Peter LaPlaca served as editor-in-chief.