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When a brand name becomes so well known that the brand becomes synonymous with the category, the brand is said to have 'gone generic'. A brand name that is well known to the majority of people or households is called a household name [29] and may be an indicator of brand success. Occasionally a brand can become so successful that the brand ...
Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
The Global Brand Database is a free-of-charge comprehensive online database developed and maintained by the World Intellectual Property Organization. It is a global resource for trademark information, providing users access to a vast collection of international trademark records. The database offers valuable insights and search tools to assist ...
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
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