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Covert prestige refers to the relatively high value placed towards a non-standard form of a variety in a speech community. This concept was pioneered by the linguist William Labov, in his study of New York City English speakers that while high linguistic prestige is usually more associated with standard forms of language, this pattern also implies that a similar one should exist for working ...
[6] [7] There are thus the concepts of overt and covert prestige. Overt prestige is related to standard and "formal" language features, and expresses power and status; covert prestige is related more to vernacular and often patois, and expresses solidarity, community and group identity more than authority. [8]
Historically, humans tend to favor those who look and sound like them, and the use of nonstandard varieties (even exaggeratedly so) expresses neighborhood pride and group and class solidarity. The desirable social value associated with the use of non-standard language is known as covert prestige. There will thus be a considerable difference in ...
On the standard linguistic market, standard languages usually enjoy more value due to the high overt prestige associated with them while on linguistic markets that value non-standard varieties, vernaculars can also enjoy a higher value.
People are aware of the prestige associated with formal styles and thus are prone to hypercorrection – a product of linguistic insecurity. Several studies have shown that women are leaders both in eliminating stigmatized forms and adopting incoming prestige forms, and they do so at a notably higher rate than men.
From January 2008 to December 2012, if you bought shares in companies when Margaret C. Whitman joined the board, and sold them when she left, you would have a -69.9 percent return on your investment, compared to a -2.8 percent return from the S&P 500.
(The Center Square) – More than 2,600 people signed on to support a school choice bill that received a public hearing Thursday in Olympia. House Bill 1140, sponsored by Rep. Travis Couture, R ...
However, forms that have overt prestige are more prized by these groups, so when changes from below rise to the level of awareness, they are frequently stigmatized and rejected by the very people using them. [3] Change from below typically begins in informal speech.