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Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
[3] [9] Another important application of persuasion can be seen in public speeches. Those can be through a process called framing and reframing. [ 10 ] This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message.
Reciprocity applies to the marketing field because of its use as a powerful persuasive technique. The marketing tactic of "free samples" demonstrates the reciprocity rule because of the sense of obligation that the rule produces. This sense of obligation comes from the desire to repay the marketer for the gift of a "free sample." [34]
[3] [1] Relatedly, the ethics of rhetoric is concerned with a person's ability to resist the temptation of helping themselves by harming others. Another instance of unethical persuasion would be to use persuasion for personal gain without the knowledge of the audience.
Free indirect discourse can be described as a "technique of presenting a character's voice partly mediated by the voice of the author". In the words of the French narrative theorist Gérard Genette, "the narrator takes on the speech of the character, or, if one prefers, the character speaks through the voice of the narrator, and the two instances then are merged". [1]
The rule of three is a writing principle which suggests that a trio of entities such as events or characters is more humorous, satisfying, or effective than other numbers. The audience of this form of text is also thereby more likely to remember the information conveyed because having three entities combines both brevity and rhythm with having ...
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