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These voters can be easily persuaded and are cross pressured. If some voters are firm, clear, dependable supporters of one candidate or the other, swing voters are the opposite: those whose final allegiance is in some doubt all the way up until election day [ 1 ] .
They get what they want and they can easily change others' attitudes. [40] This attractiveness is proven to send favorable messages/impressions of other traits that a person may have, such as talent, kindness, and intelligence. [41] The second factor is similarity. People are more easily persuaded by others they deem as similar to themselves. [42]
Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.
This technique is used to persuade a target audience to disapprove of an action or idea by suggesting that the idea is popular with groups hated, feared, or held in contempt by the target audience. Thus if a group that supports a certain policy is led to believe that undesirable , subversive , or contemptible people support the same policy ...
That is, "In happy moods, people tend to be persuaded equally by strong and weak arguments, whereas in sad moods, people are persuaded only by strong arguments and reject weak arguments." [27] Said otherwise, positive moods encourage easy acceptance of arguments, while negative moods encourage the changing of beliefs due to significant data. [28]
In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (in contrast with hard power).It involves shaping the preferences of others through appeal and attraction.
Based on the psychological processes of social influence, compliance strategies may enable someone to be more easily persuaded towards a particular belief or action (even if they do not privately accept it). [3] As such, the employment of compliance techniques may be utilized to manipulate an individual without their conscious recognition.
As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. [2] Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.