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  2. Uncertainty reduction theory - Wikipedia

    en.wikipedia.org/wiki/Uncertainty_reduction_theory

    The foundation of the uncertainty reduction theory stems from the information theory, originated by Claude E. Shannon and Warren Weaver. [2] Shannon and Weaver suggests, when people interact initially, uncertainties exist especially when the probability for alternatives in a situation is high and the probability of them occurring is equally high. [6]

  3. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/.../decoding_model_of_communication

    The first step is to distinguish between the graphical model and the typology, which is different decoding positions (dominant-hegemonic, negotiated, and oppositional). The second step is to divide the model into two versions, an ideology version (Figure 1) and a text-related version (Figure 2). Figure 1.

  4. Anxiety/uncertainty management - Wikipedia

    en.wikipedia.org/wiki/Anxiety/Uncertainty_Management

    Anxiety/uncertainty management (AUM) theory is known as the high levels of anxiety one may experience as they come in contact with those of another culture.This concept was first introduced by William B. Gudykunst to further define how humans effectively communicate based on their anxiety and uncertainty in social situations.

  5. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [161] [162] [163] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...

  6. Shannon–Weaver model - Wikipedia

    en.wikipedia.org/wiki/Shannon–Weaver_model

    The Shannon–Weaver model is one of the earliest models of communication. [2] [3] [4] It was initially published by Claude Shannon in his 1948 paper "A Mathematical Theory of Communication". [5] The model was further developed together with Warren Weaver in their co-authored 1949 book The Mathematical Theory of Communication.

  7. Uncertainty management theory - Wikipedia

    en.wikipedia.org/wiki/Uncertainty_management_theory

    Uncertainty is an unavoidable aspect of everyday life. The degree to which it is felt in a given situation varies among individuals. Because uncertainty is dependent upon perspective, "a person who believes himself or herself to be uncertain is uncertain." [2] However, people have different appetites and tolerances for uncertainty. For some ...

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  9. Information - Wikipedia

    en.wikipedia.org/wiki/Information

    For example, the information encoded in one "fair" coin flip is log 2 (2/1) = 1 bit, and in two fair coin flips is log 2 (4/1) = 2 bits. A 2011 Science article estimates that 97% of technologically stored information was already in digital bits in 2007 and that the year 2002 was the beginning of the digital age for information storage (with ...