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The scent seems to rival the Fever body wash and body spray line of products. Winter 2009 2009 Proximity sub-label: Amber, Bergamot, and Vetiver: Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at less juvenile men. Sold at a higher price than regular Axe range. Comes in body spray only. [citation needed ...
Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet.
Top perfumers helped develop the five new scents. Turns out more than 70% of men prefer AXE’s new fine fragrances over Chanel, according to a blind scent test Skip to main content
Axe – deodorant, shower gel, body spray (Lynx in the UK, Ireland and Australia) Ayush (India) Baby Dove – soaps, lotions, shower gels; Badedas – Bath & shower gels; Block & Glow (formerly Block & White) – brightening lotion (Philippines) Brisk – hair-styling products for men (Southeast Asia, North America)
Emma Vincent, an in-house perfumer at Lush, said gourmand fragrances are huge right now.The category includes anything that's meant to smell like food. "I think it's incredibly accessible to ...
As we settle into winter and the holiday season, professional perfumers expect to smell more sweet, woodsy, dark, and intense fragrances.
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