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In 2023, Burger King launched a new line of chicken wraps to compete with Wendy's, which began selling its own in March of that year. KFC and Chick-fil-A also sell their own chicken wraps.
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website ...
2. Spicy Royal Crispy Wrap. Price: $2.99 Everybody's getting in on the snack wrap game right now, and Burger King now has four of 'em. This one is basically what you've got on the spicy sandwich ...
The Big King sandwich is one of Burger King's major hamburger products and has been part of its menu for more than twenty years. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac —including a three piece roll. [ 16 ]
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The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room ...
Burger King decided to be a little sassy in response, reminding folks that there are wraps already available on the market. royal crispy wraps 12.05.2024 — Burger King (@BurgerKing) December 5, 2024
The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's , Taco Bell and Wendy's .