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2. Online to offline - Wikipedia

   en.wikipedia.org/wiki/Online_to_offline

   O2O means "Online To Offline" but also "Offline to Online", indicating the two-way flow between the online and the physical world, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. For example, consumers could see an ad online and be driven to visit ...

3. Interactive advertising - Wikipedia

   en.wikipedia.org/wiki/Interactive_advertising

   Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, ...

4. LiveRamp - Wikipedia

   en.wikipedia.org/wiki/LiveRamp

   In December, Acxiom acquired the Boston-based advanced-advertising unit of Allant, a third-party data shop focused on advertising and marketing. [32] In November 2016, LiveRamp acquired two data and identity-matching startups, Arbor and Circulate, for more than $140 million combined. [33]

5. Advertising giants leave little room for adtech startups, and ...

   www.aol.com/news/advertising-giants-leave-little...

   In many industries, that kind of growth might point to new kinds of market opportunities ripe for the picking by fast-moving startups. Advertising giants leave little room for adtech startups, and ...

6. Marketing channel - Wikipedia

   en.wikipedia.org/wiki/Marketing_channel

   A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]

7. Supply-side platform - Wikipedia

   en.wikipedia.org/wiki/Supply-side_platform

   Unlike advertising networks that target buyers (advertisers), supply-side platforms provide services for publishers (website, app, and DOOH owners). [9] Supply-side platforms are often integrated into the structure of advertising and ad serving companies, as well as ad exchanges that work with both publishers (supply side) and advertisers ...