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IN FOCUS: As SmileDirectClub ceases operations and leaves thousands of customers in the lurch, Ellie Muir asks whether the invisible braces industry has become too bloated for its own good
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The Zoom effect is real. When consumers stare back at themselves for hours on end, it’s easy to find something to focus in on. Teeth being one of them. More specifically, their alignment. That ...
Entrance to a SmileDirectClub SmileShop. The company initially partnered with Align Technology as an exclusive third-party distributor for its aligners. [12] After a dispute over violation of a non-compete clause claiming Align "misused confidential SmileDirectClub information and violated its fiduciary duties," Align was ordered by an arbitrator to close its retail locations and return its ...
Dental braces. Dental braces (also known as orthodontic braces, or simply braces) are devices used in orthodontics that align and straighten teeth and help position them with regard to a person's bite, while also aiming to improve dental health.
Orthodontics [a] [b] is a dentistry specialty that addresses the diagnosis, prevention, management, and correction of mal-positioned teeth and jaws, as well as misaligned bite patterns. [2] It may also address the modification of facial growth, known as dentofacial orthopedics. Abnormal alignment of the teeth and jaws is very common.
SmileDirectClub, the direct-to-consumer dentistry and orthodonistry company that sold teeth aligners, has shut down its operations less than three months after filing for Chapter 11 bankruptcy.
The computerized model suggests stages between the current and desired teeth positions, and aligners are created for each stage. Each aligner is worn for 22 hours a day for one or two weeks. [6] These slowly move the teeth into the position agreed between the orthodontist or dentist and the patient. The average treatment time is 13.5 months. [7]
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