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The company started off as an automotive community blog where consumers could post reviews and questions about local dealers, shops, and types of cars. Dealers expressed interest in advertising on the site, and the company changed its business strategy to connect dealers and consumers by putting inventory on the site.
Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. [1]
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The pandemic has made one thing clear: Right now is a good time to buy a car. Because social distancing has made it more necessary than ever for people to own private vehicles and because people ...
The pandemic has made one thing clear: right now is a good time to buy a car. Because of pandemic and people being a little reluctant to splurge, car manufacturers have been offering impressive ...
The company launched the Edmunds.com website in 1995. [4] By 1996, the company had formed web commerce agreements with Autobytel, a site linking buyers to nearby dealers, and the auto insurance company Geico. As part of the agreement, each time a lead was generated from the Edmunds.com website, it would get paid a fee. [6]
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