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Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills. [4] The company's first product line was released in 2000. [5] The brand has become known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method."
Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally. [2] In 2018, Soare sold a minority stake in the business to portion to a private equity firm. [10] In 2023, Forbes estimated the value of all of Anastasia Beverly Hills at approximately $500 million. [10] [11]
She also spends large portions of her day working with social media marketing and in the cosmetics labs. [4] Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account. [1] In 2016 she was named in WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E ...
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The discounts are unreal. The post Kylie Cosmetics for $8, a $39 Anastasia Beverly Hills palette – don’t miss these steals at Ulta’s beauty sale appeared first on In The Know.
The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City.
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