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More than US$9 billion is spent on disposable diapers in North America each year. [58] As of 2018, name-brand, mid-range disposable diapers in the U.S., such as Huggies and Pampers, were sold at an average cost of approximately $0.20–0.30 each, and their manufacturers earned about two cents in profit from each diaper sold. [58]
Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap operas co-produced by Procter and Gamble, such as Bold and the Beautiful & Young and the Restless, and during the airing of parenting shows.
Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
Pull-Ups is a brand of disposable diapers made under the Huggies brand of baby products. The product was first introduced in 1989 and became popular with the slogan "I'm a big kid now!" The product was first introduced in 1989 and became popular with the slogan "I'm a big kid now!"
Packages of swim diapers (left). Adult Swim Diaper for Fecal Incontinence. Happy Nappy Splash About for adult. A swim diaper or swim nappy is a diaper that is made for those who have fecal incontinence (usually babies or toddlers), which is worn underneath a bathing suit, or as a bathing suit. Swim diapers can be reusable and disposable.
Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market. [1]
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