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Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997, in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. [2]
Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally. [2] In 2018, Soare sold a minority stake in the business to portion to a private equity firm. [10] In 2023, Forbes estimated the value of all of Anastasia Beverly Hills at approximately $500 million. [10] [11]
Blurring Serum Liquid Blush in Guava. Griselda star Sofia Vergara wore a full Anastasia Beverly Hills makeup look to this year's awards, which included this buildable blush serum from the brand ...
Shop ELLE editor-approved picks from Anastasia Beverly Hills’ Black Friday and Cyber Monday sales.
Anastasia Beverly Hills Fill, Define & Set Brow Bestsellers Not just a bestseller at QVC but a bestseller everywhere, Anastasia Beverly Hills makes some of the most impressive eye and brow makeup ...
She also spends large portions of her day working with social media marketing and in the cosmetics labs. [4] Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account. [1] In 2016 she was named in WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E ...
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