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  2. Benetton Group - Wikipedia

    en.wikipedia.org/wiki/Benetton_Group

    Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]

  3. United Colours of Benetton - Wikipedia

    en.wikipedia.org/?title=United_Colours_of...

    Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"

  4. Oliviero Toscani - Wikipedia

    en.wikipedia.org/wiki/Oliviero_Toscani

    In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman (1949-1999). With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.

  5. Shock advertising - Wikipedia

    en.wikipedia.org/wiki/Shock_advertising

    Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness ...

  6. Colors (magazine) - Wikipedia

    en.wikipedia.org/wiki/Colors_(magazine)

    Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.

  7. Carlo Benetton - Wikipedia

    en.wikipedia.org/wiki/Carlo_Benetton

    Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group , the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion.

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    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Fabrica research centre - Wikipedia

    en.wikipedia.org/wiki/Fabrica_research_centre

    Fabrica (est. 1994) is a communications research centre [1] in Treviso, Italy financed by the Benetton Group. [2] [3] It produces Colors magazine amongst other projects.The centre aims to combine culture with industry and offers young people the opportunity for creative growth and multicultural, multidisciplinary interchange.

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