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[9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [ 12 ]
It was the first razor to have spring-loaded blades. Gillette claimed the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave. [101] This product line also includes the Sensor Excel, [102] the Sensor 3, and the Sensor 3 Cool. [103] [104]
Wilkinson Sword Hydro 5: A 5-blade razor system with "skin guards advanced hydrating gel and a flip trimmer". Wilkinson Sword Hydro 3: A 3-blade razor system similar to the 5-blade system but all for a flip trimmer. Wilkinson Sword Hydro Silk: A 5-blade women's razor system. Introduced in mid-2012 as a Schick model; added to the Wilkinson Sword ...
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