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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Bartles & Jaymes, the second entrant into the wine cooler marketplace quickly came and took market share. Their ad campaign featured two actors playing the fictitious Frank Bartles and Ed Jaymes "Bartles and Jaymes" saying "Thank you for your support". Overall wine-cooler sales dropped 98 percent in 1987 from 1976.
Wine coolers gained popularity in the US market in the 1980s when Bartles and Jaymes began advertising their brand of wine coolers, which were followed by other brands, including when Bacardi introduced the Breezer. [4]
Competitors to White Mountain included Gallo's Bartles and Jaymes wine coolers, Seagram's Coolers, Brown Forman's California Cooler, Canandaigua Wine Company's Sun Country Wine Cooler, Miller Brewing Company's Matilda Bay Coolers, and Anheuser-Busch's Dewey Stevens coolers and malt-based beverages like G.Hielmans Champale and Malt Duck.
Regulation 1151/2012 on quality schemes for agricultural products and foodstuffs: defines "labelling" as "any words, particulars, trade marks, brand name, pictorial matter or symbol relating to a foodstuff and placed on any packaging, document, notice, label, ring or collar accompanying or referring to such foodstuff".
Reading a dog food ingredients list can feel like a bit of a minefield — and trying to compare the labels on the back of two different brands can feel even more overwhelming. The good news is ...
Bartles & Jaymes "Bugle" Frank Bartles and Ed Jaymes promote the new Bartles & Jaymes Premium Berry Wine Cooler. Antacid Alka Seltzer "Felix" Felix McGrath of the United States Ski Team talks about using Alka Seltzer Plus. Aspirin Bayer "Birth" A man, who four years ago had a heart attack, gets to watch his wife give birth. Battery Energizer ...
A nutrition label will “give you insight into the overall composition of the food,” including preservatives and flavor enhancers that are fine to eat, but not very nutritious, Palinski-Wade says.