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Small Business Saturday is a marketing initiative created and promoted by American Express to encourage holiday shopping on the Saturday after Thanksgiving in the United States, during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so it falls between November 24 and November 30.
Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a day in which customers are encouraged to support local small businesses. The concept was founded by American ...
Started by American Express in 2010 and co-sponsored by the United States Small Business Administration (SBA) since 2011, Small Business Saturday aims to create awareness about the impact shoppers ...
Holiday vendor shows like the Christkindl Market, which is taking place from 2 p.m. to 9 p.m. Saturday in Somerset, also offer local small business owners the opportunity to introduce themselves ...
Small Business Saturday is a popular shopping event that falls between Black Friday and Cyber Monday, aimed at encouraging shoppers to support local and small businesses.
How Small Business Saturday helps mom-and-pops survive. Many retail businesses rely on sales from the holiday season to carry them through the rest of the year, Frye said.
Small businesses play a vital role in the economy, both locally and nationally. In recognition of this, American Express founded Small Business Saturday, an initiative to encourage people to ...
Small Business Saturday 2017 was the most successful campaign yet with an estimated £748 million [2] spent on the day. Each year in the UK, small independent businesses are encouraged to apply for the #SmallBiz100, 100 businesses that are profiled nationally one a day in the run-up to Small Business Saturday.