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Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism. [1][2] The Swiss style is associated with the ...
From a classical point of view, the 1960s were also an important decade as they saw the development of electronic, experimental, jazz and contemporary classical music, notably minimalism and free improvisation. [9] In Asia, various trends marked the popular music of the 1960s. In Japan, the decade saw the rise in popularity of several Western ...
Volume I covers the years 1890–1959. The History of Graphic Design is a two-volume series on the history of graphic design written by Jens Müller and edited by Julius Wiedemann. [1] The first volume originally published in 2017, deals with the history of graphic design from 1890 to 1959. The second volume, published in 2018, covers from 1960 ...
Graphic design is a profession, [ 2 ] academic discipline [ 3 ][ 4 ][ 5 ] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6 ] Graphic design is an interdisciplinary branch of design [ 1 ] and of the fine arts.
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic innovations of the 1920s that emerged in part out of art movements such as ...
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
Philip Baxter Meggs (30 May 1942 – 24 November 2002) [1] was an American graphic designer, professor, historian and author of books on graphic design. His book History of Graphic Design is a definitive, standard read for the study of graphic design. [2] He has been called the most important historian of design since Nikolaus Pevsner (1902-1983).