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The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1] Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system.
The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. When the first edition of Diffusion of Innovations was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State ...
The principle behind the strategy is that at each time Facebook enlarged the size of the community, the saturation never drops below the critical mass, reaching the desired diffusion effect discussed in Rogers' Diffusion of innovations. [26] Facebook promoted the innovation to groups that were likely to adopt en masse.
The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
Diffusion of an innovation is the concept of how it is picked up by society, at what rate and why. [34] The diffusion of a technological innovation into society can be considered in distinct phases. [35] Pre-development is the gestation period where the new technology has yet to make an impact.
Crossing the Chasm is an adaptation of an innovation-adoption model called diffusion of innovations theory created by Everett Rogers, The author argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists).
An information cascade or informational cascade is a phenomenon described in behavioral economics and network theory in which a number of people make the same decision in a sequential fashion. It is similar to, but distinct from herd behavior. [1] [2] [3]
Rogers ' bell curve. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.