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Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The shoes that Jordan wore in game 5 became known as the "Flu Game shoes", even though it was later revealed in The Last Dance that Jordan was suffering from food poisoning during the game. [1] The shoes are size 13 Nike Air Jordan XII in black and red. [3] [4]
Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
A Los Angeles Lakers' LeBron James fan holds a sign during practice for the team's NBA basketball game against the Milwaukee Bucks Friday, March 8, 2024, in Los Angeles.
Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components.
Michigan Wolverines logo and the jumpman logo at the Nike flagship store on the Magnificent Mile in Chicago during the week before the opening game for the 2016 Michigan Wolverines football team. In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12]
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