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While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
Bounty paper towels: 1970–1990: played by Nancy Walker: The "A Little Better Gas Station" Crew: BP Connect Gas Stations: 2007–present: plays to the song "LA" by Message of the Blues Floyd D. Duck: Bubble Yum bubble gum: Bud Ice penguin: Bud Ice beer: 1996: known for ominously singing "Doo-be-doo-be-doo..." Spuds MacKenzie: Bud Light beer ...
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Bounty paper towels, sold in the United States and Canada; Charmin bathroom tissue and moist towelettes [3] Crest toothpaste [4] Dawn dishwashing; Downy fabric softener and dryer sheets; Fairy washing up liquid; Febreze odor eliminator; Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
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The growth in commercial use of paper towels can be attributed to the migration from folded towels (in public bathrooms, for example) to roll towel dispensers, which reduces the amount of paper towels used by each patron. [12] Within the forest products industry, paper towels are a major part of the "tissue market", second only to toilet paper ...
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