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Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.
A non-physical digital card, unlike a magnetic stripe card, can emulate (imitate) any kind of card. [4] [1] A smartphone or smartwatch can store content from the card issuer; discount offers and news updates can be transmitted wirelessly, via Internet. These virtual cards are used in very high volumes by the mass transit sector, replacing paper ...