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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
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[3] [6] Figure from US Patent No. 139,121 Jacob W. Davis's unique stitch design. This design is on all Levi's jeans today. In December 1870, Davis was asked by a customer to make a pair of strong working pants for her husband who was a woodcutter. [7]
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A Levi's-branded trim package debuted with AMC's 1973 model year. Similar packages were available from Volkswagen from 1973 to 1975 (the "Jeans Beetle") [14] [15] and from Jeep from 1975 through 1977. [16]
The first "jeans" they invented were actually "waist-high overalls", consisting of denim pants with suspenders attached with buttons, but without a bib. [3] From the beginning, denim overalls were popular workers' garments due to their durability. In fact, Levi Strauss & Co.'s slogan in the 1880s-1890s was "Never Rip, Never Tear". [7]
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