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The term, mission-driven marketing, has historically been associated with the non-profit sector, [1] and non-governmental organizations, as early as 1998. [2] Mission-driven marketing philosophy and strategy has also been applied in the healthcare [ 3 ] [ 4 ] and education [ 5 ] [ 6 ] sectors, and is increasingly being adopted by businesses as ...
Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a ...
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
Economic development organizations have faced some criticism from industry groups and economists. As quasi-public entities, the leadership of economic development organizations often oversee large and complicated financial transactions without having the requisite skill level or oversight from competent third parties.
Overall, INGOs help to provide the social services that governments do not provide. International non-governmental organizations are some of the first responders to natural disasters, like hurricanes and floods, or crises that need emergency relief such as the International Red Cross and Red Crescent Movement .
The presence of a large non-profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements. [11] With a growing number of non-profit organizations focused on social services, the environment, education, and other unmet needs throughout society, the nonprofit sector is increasingly central to the health and well-being of society. [12]
Sustainability marketing aims at marketing sustainable products and services which “satisfy customer needs and significantly improve the social and environmental performance along the whole life cycle”, [7] while increasing customer value and achieving the company's objectives. In turns, sustainability marketing myopia is an exaggerated ...
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government sources. NGOs often focus on humanitarian or social issues but can also include clubs and associations offering services to members.