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James E. Grunig (born April 18, 1942) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland. [ 1 ] Biography
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
In his 1984 textbook, Managing Public Relations, and in a number of studies published before and after the textbook, Grunig further developed the theory from an explanation of individual communication behavior to a theory of publics-based in part on John Dewey's book, The Public and Its Problems.
The situational theory of problem solving attempts to explain why and how an individual communicates during a problematic situation. The situational theory of problem solving (STOPS) was proposed by Jeong-Nam Kim and James E. Grunig in 2011 though their article “problem solving and communicative action: A situational theory of problem solving.”
The Hon/Grunig scale, developed under the auspices of the Public Relations Institute, and the Bruning/Ledingham scale, as well as others, have been used in studies by these and other scholars. Definitions
The latest issue of Hello! magazine describes Melania Trump as someone who has "grown in confidence" and now has "newfound authority" during her second stint in the White House as first lady.
COPENHAGEN (Reuters) -Greenland Prime Minister Mute Egede said on Monday the country is looking to strengthen its defence and mining ties with the United States, albeit on its own terms, following ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.