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Hennessy is also used as an ingredient in cocktails and mixed drinks, and is commonly served in nightclubs and bars. [14] The company has launched a number of new products aimed at this on-premises market, including Pure White, Hennessy Black [23] and Fine de Cognac, and promoted them accordingly. [24]
Cognac (/ ˈ k ɒ n. j æ k / KON-yak, also US: / ˈ k oʊ n-, ˈ k ɔː n-/ KOHN-, KAWN-, [2] [3] [4] French: ⓘ) is a variety of brandy named after the commune of Cognac, France.It is produced in the surrounding wine-growing region in the departments of Charente and Charente-Maritime.
Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. [1] and one of the "big four" cognac houses (along with Hennessy, Courvoisier and Martell), responsible for producing most of the world's cognac. [2] The brand specialises in creating Cognac Fine Champagne.
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Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]
Martell is a cognac house founded in 1715 by Jean Martell.It is the oldest of the "big four" cognac houses (the others are Hennessy, Rémy Martin and Courvoisier), who together produce most of the world's cognac. [1]
Richard Hennessy (Irish: Ristéard Ó h-Aonghusa; 1720 — 8 October 1800) was an Irish military officer and businessman, best known for founding the Hennessy brand of cognac in Charente. He was from County Cork , and became exiled in France due to his Jacobitism .
LVMH owned Hennessy and Remy Martin were among the brands hardest hit by the measures, with importers having to pay security deposits of 39.0% and 38.1%, respectively.
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