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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]
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"Basket of deplorables", a phrase used by Hillary Clinton to describe some of Donald Trump's supporters. [39] The phrase was embraced by many Trump supporters. [40] "But her emails", a phrase used primarily by critics of Donald Trump to mock the abundance of attention paid to Hillary Clinton's email controversy during the 2016 election. [41]
A Latin phrase that has come to mean attacking one's opponent, as opposed to attacking their arguments. Ad nauseam This uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth. This approach is more effective alongside the propagandist limiting or controlling ...
These are not merely catchy sayings. Even though some sources may identify a phrase as a catchphrase, this list is for those that meet the definition given in the lead section of the catchphrase article and are notable for their widespread use within the culture. This list is distinct from the list of political catchphrases.
Euphemism – an innocuous, inoffensive or circumlocutory term or phrase for something unpleasant or obscene—e.g., in advertising for female hygiene products any liquid shown is never red, it's usually blue. Exemplum – the citation of an example, either truthful or fictitious. Exordium – the introductory portion of an oration.