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Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach
In business research, companies must often generate samples of customers, clients, employees, and so forth to gather their opinions. Sample design is also a critical component of marketing research and employee research for many organizations. During sample design, firms must answer questions such as:
Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1 ]
The research-based design process is a research process proposed by Teemu Leinonen, [1] [2] inspired by several design theories. [ 3 ] [ 4 ] [ 5 ] It is strongly oriented towards the building of prototypes and it emphasizes creative solutions, exploration of various ideas and design concepts, continuous testing and redesign of the design solutions.
The way organizations implement these findings depends on the structure and makeup of the organization. CEOs like Mike Lazaridis at Research in Motion, lead the design thinking by example. An alternative is a new corporate structure that incorporates design thinking into the firm, like the one A.G. Lafley put in place at Procter and Gamble.
Working Paper, Lancaster University. Department for Education and Skills (2003) Management and Leadership Attributes Framework. DfES Leadership and Personnel Division, April 2003. Deutsche Lufthansa AG (1998) Leading With Goals: Lufthansa Leadership Compass. FRA PU/D, July 1998. Katzenbach, J. and Smith, D. (1994) the Wisdom of Teams.
Research and development are very difficult to manage, since the defining feature of research is that the researchers do not know in advance exactly how to accomplish the desired result. As a result, "higher R&D spending does not guarantee more creativity, higher profit or a greater market share". [ 14 ]
There are two major types of empirical research design: qualitative research and quantitative research. Researchers choose qualitative or quantitative methods according to the nature of the research topic they want to investigate and the research questions they aim to answer: Qualitative research