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The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [ 3 ]
He established the company in Västerås, Sweden, in 1947 selling women's clothing, calling it Hennes, Swedish for "hers." In 1968, Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss. In 1982, his son, Stefan Persson took over as the managing director, and today is the chairman of the board ...
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a multinational fashion retailer headquartered in Stockholm, Sweden. Known for its fast fashion business model, H&M offers affordable [clarification needed] clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across ...
The year 2000, was based on the glittery Y2K inspired makeup of the late 1990s. With the turn of the millennium, the idea was for women to capture a futuristic, space-age style, with makeup including bronze specks for a metallic shine with ecstatic colors. An alternative for those who did not like metallics was a purple and brown color scheme ...
Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Irish, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid-2000s. Many women also used hair extensions to make their hair look much longer and fuller. [345]
The Jazz Age and Flapper movement of the 1920s saw the desire for less restrictive fashions. Women had a more care-free attitude toward life and ditched the corset and pantaloons in favor of breast-binding bandeaus and step-in panties. [19] This was a difficult time for the company.
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