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  2. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    An advertisement for Ray-Ban sunglasses - an example of promotional literature . Promotional literature is a class of product literature that endorses and advocates for the selection and usage of a product. The primary function of promotional literature is to act as a form of advertising for the product that emphasises the benefits of choosing ...

  3. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

  4. Brochure - Wikipedia

    en.wikipedia.org/wiki/Brochure

    Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.

  5. Proteomics Market Analysis, Driving Innovation in Biomedical ...

    lite.aol.com/tech/story/0022/20241216/9319710.htm

    As these technologies evolve, they promise to accelerate the development of more effective therapies and drug candidates. Challenge: Data Management and Handling in Proteomics Research A significant challenge facing the proteomics market is the lack of efficient data management systems.

  6. Investigator's brochure - Wikipedia

    en.wikipedia.org/wiki/Investigator's_brochure

    In drug development and medical device development [1] the Investigator's Brochure (IB) is a comprehensive document summarizing the body of information about an investigational product ("IP" or "study drug") obtained during a drug trial. The IB is a document of critical importance throughout the drug development process and is updated with new ...

  7. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.

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