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Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
A Budweiser commercial featuring the jingle appears in the 1977 film Close Encounters of the Third Kind on Roy Neary's (Richard Dreyfuss) TV, as he models Devil's Tower in his living room. Subsequently, a couple of Budweiser commercials with both jingles also appeared in the 1985 film Beer , a comedy film that satirizes advertising.
Budweiser Frogs: Budweiser beer: 1990s: One frog says "Bud," another says "weis," and a third says "er." This is often repeated throughout the company's ads, in that order. Frank and Louie, lizards: 1998: main adversaries to the Budweiser frogs. Budweiser Clydesdales: 1930s–present: usually pulling a hitch of Budweiser with a Dalmatian riding ...
1950s: Beer Prices. At first glance, beer prices in the 1950s look low — especially when measured in 2023 dollars — but after adjusting prices for inflation, a six-pack of beer back then cost ...
After sitting out the 2021 and 2023 Super Bowls, the Budweiser Clydesdales are back for 2024 with a full 60-second spot. The full ad hasn't been publicly released but a 15-second teaser of the ad ...
Wrangle's "Man in the Hathway Shirt" character, who always sported an eyepatch, was created in 1951 by David Oglivy. [2] Ogilvy explained that the eyepatch was intended to turn the image from an ordinary product photo shoot into a story, leading readers to wonder who the man was and how he lost an eye, [ 5 ] drawing the reader into the rest of ...
“Here is your neck-less shirt,” he concluded with a laugh while tossing the garment off-screen, presumably onto a pile of Cindy’s folded clothes. Related: ...
The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly."