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  2. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...

  3. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. [82] Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. [83] Various forms of brand awareness can be identified.

  4. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In another example, the variables brand recognition and brand recall form a linked network that describes the consumer's brand awareness or brand knowledge. [43] Brand awareness refers to the extent to which consumers can identify a brand under various conditions. [44] Marketers typically identify two distinct types of brand awareness; namely ...

  5. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Three brand equity drivers were selected by researchers from numerous factors that have impact on a brand: brand awareness, brand perspective, and brand attachment. [8] Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it.

  6. Top-of-mind awareness - Wikipedia

    en.wikipedia.org/wiki/Top-of-mind_awareness

    In marketing, "top-of-mind awareness" refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category. [1] Top-of-mind awareness is defined in Marketing Metrics: "The first brand that comes to mind when a customer is asked an unprompted question about a category. The percentage of ...

  7. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. [1] The key element of brand ...

  8. Brand engagement - Wikipedia

    en.wikipedia.org/wiki/Brand_engagement

    An example of measuring brand engagement is the service-profit chain, a statistical model that tracks increases in employee “engagement drivers” to correlated increases in customer satisfaction and loyalty, and then correlates this to increases in total shareholder return (TSR), revenue and other financial performance measures.

  9. List of most valuable brands - Wikipedia

    en.wikipedia.org/wiki/List_of_most_valuable_brands

    The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...

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