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Zaltman began thinking about the power of using imagery in research while on vacation in Nepal in 1990. Zaltman initially planned to bring his camera but at the last minute opted to chronicle the trip by giving local residents disposable cameras and asking them to take pictures that would explain what life was like in their villages.
This enterprise disappeared from public attention and now works with over 500 clients and consumer-product businesses. [12] The "Pepsi Challenge", a blind taste test of Coca-Cola and Pepsi, was a study conducted in 2004 that brought attention to neuromarketing. [6]
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The Coca-Cola Company to Present at the UBS Global Consumer Conference ATLANTA--(BUSINESS WIRE)-- The Coca-Cola Company today announced that Brian Smith, President of Coca-Cola Latin America, will ...
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Coca-Cola has been able to raise the prices of its drinks amid higher inflation. The company reported a 10% increase in price/mix, a metric that incorporates price, product, and package size.
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