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The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...
Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. [1]
The scalar timing or scalar expectancy theory (SET) is a model of the processes that govern behavior controlled by time. The model posits an internal clock, and particular memory and decision processes. [1] SET is one of the most important models of animal timing behavior. [2]
The concept of outcome expectancy originated in the expectancy-value model. Outcome expectancy can be a belief, attitude, opinion, or expectation. According to the theory of planned behavior, an individual's positive evaluation of his or her performance of a particular behavior is similar to the concept of perceived benefits.
Expectancy theory was proposed by Victor H. Vroom in 1964. Expectancy theory explains the behavior process in which an individual selects a behavior option over another, and why/how this decision is made in relation to their goal. There's also an equation for this theory which goes as follows:
The expectancy-value theory is based on internalization of attitude change. This model states that the behaviour towards some object is a function of an individual's intent, which is a function of one's overall attitude towards the action.
Expectancy theory proposes that people act in accordance with anticipated outcomes. At the core of the theory is the cognitive process of how an individual processes the different motivational elements. This also eliminates the tedious second sentence, and shifts the focus to the specific cognitive unpacking that this theory entails.