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The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...
Here, Rotter proposed that human behavior is the interactive result of two underlying forces: expectancy and reinforcement value. Expectancy refers to the subjective probability (i.e., the probability as estimated by the individual) that a given action will lead to a given (reinforcing or punishing) outcome.
Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember ...
Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
Process theories discuss the cognitive, emotional, and decision-making processes that underlie human motivation. They examine how people select goals and the means to achieve them. Major process theories are expectancy theory, equity theory, goal-setting theory, self-determination theory, and reinforcement theory. [123]
Other theories may focus on additional factors such as whether the person expected a behavior to produce a given outcome, but in the behavioral theory, reinforcement is defined by an increased probability of a response. The study of reinforcement has produced an enormous body of reproducible experimental results.
Expectancy theory has been shown to have greater validity in research in within-subject designs rather than between-subjects designs. That is, it is more useful in predicting how an employee might choose among competing choices for their time and energy, rather than predicting the choices two different employees might make.
Locus of control as a theoretical construct derives from Julian B. Rotter's (1954) social learning theory of personality. It is an example of a problem-solving generalized expectancy, a broad strategy for addressing a wide range of situations.